What is a distribution channel?

Distribution channels are the paths products take from their initial manufacturing stage to selling them to consumers. For instance, if you go to a retail store to buy a product, the distribution channel typically includes the manufacturer, a distributor, and the retailer. Let’s use the laptop computer as an example.

What are the different types of distribution channels for consumer brands?

Retailer Retail is the most common distribution channel for consumer brands, using third-party outlets to bring products to market. Supermarkets, big-box stores, convenience stores and department stores all act as intermediaries and the point of contact for customers.

What are distribution channels & strategies?

Distribution channels and strategies look more at creating demand for a product or service by leveraging several strategies. For instance, having insight into potential customers can allow a company to generate demand via distribution and marketing, just like in the Nike business model.